Andoeni Ruezga
Creadora de CuerpoCurativo
Hola, soy Andoeni,
Tu Aliada en el Camino hacia la Salud Integral
Creadora de CuerpoCurativo, una plataforma dedicada a empoderar a las mujeres que viven con endometriosis y adenomiosis. Como alguien que ha enfrentado personalmente los desafíos de estas condiciones, estoy profundamente comprometida a ofrecer recursos educativos, apoyo comunitario y acceso a tratamientos holísticos que promuevan la salud integral.
My Journey in Health and Innovation
My journey in health, innovation, and design has been diverse and deeply fulfilling. I’m passionate about collaborating with multi-disciplinary teams to create purpose-driven solutions that push the boundaries of what's possible.
2018
—Early Experiences: SUGAR Network
It all began in 2018 when I was one of two marketing majors selected for the SUGAR network’s design-thinking initiatives. This incredible opportunity took me to China and Italy, where I worked with international peers, engaging in creative exercises and presenting innovative solutions to global corporate partners. This experience ignited my passion for global collaboration and innovative problem-solving.
2022
—Embracing Menstrual Health Education
In March 2022, I decided to channel my expertise into Menstrual Health Education. Leveraging my skills in social media and content creation, I built a TikTok community of over 30K followers. In November 2022, I released an eBook addressing under-discussed menstrual health topics, marking a significant milestone in my mission to educate and empower.
2019
—Advancing Human and Planetary Health
In 2019, I joined the Future Food Network, focusing on the intersection of human and planetary health. As part of the global consulting team, I applied design thinking in our innovation sprints, generating insights and developing sustainable consumer packaged goods (CPG) products and marketing strategies. A highlight of this role was co-facilitating ideation workshops with C-level executives to enhance their strategic visions for sustainable outcomes.
2023
—Launching CuerpoCurativo
August 2023 saw the launch of CuerpoCurativo, a platform dedicated to empowering Latinas with knowledge about endometriosis and adenomyosis. What began as a passion project quickly evolved into a thriving community of over 25K followers, driven by engaging content and effective email marketing to more than 5K subscribers.
Active Collaborations
Current Focus and Collaborations—
Today, I work strategically with companies in the FemTech sector, conducting market and consumer research, developing product strategies, and leading focus group facilitation to enhance user experience. My collaborations with Rif Care, Nicole Bendayan Nutrition, and Looni focus on aligning product development with consumer needs and market trends.
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